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Why is gluten-free bread so expensive? A food supply chain expert explains

<p><em><a href="https://theconversation.com/profiles/flavio-macau-998456">Flavio Macau</a>, <a href="https://theconversation.com/institutions/edith-cowan-university-720">Edith Cowan University</a></em></p> <p>Before the cost of living hit Australian families hard, a group of consumers were already paying top dollar for their staples. Whether it be gluten free, dairy free or lactose free, people with special dietary requirements are used to spending more at the supermarket checkout.</p> <p>A 2016 study from the University of Wollongong found that Australians were <a href="https://onlinelibrary.wiley.com/doi/10.1111/1747-0080.12171">paying up to 17% more for a gluten-free diet</a>.</p> <p>Current examples are easy to find. A <a href="https://www.coles.com.au/product/coles-white-bread-650g-4901345">white sandwich loaf at Coles</a> costs A$2.40 (or A$0.37 per 100g), whereas <a href="https://www.coles.com.au/product/coles-i'm-free-from-white-loaf-500g-3216673">the cheapest gluten-free option</a> costs $5.70 (or $1.14 per 100g). That’s over three times as much. Prices are closer comparing Coles Full Cream Milk at A$1.50 per litre with Coles Lactose Free Lite Milk at A$1.60, the exception that confirms the rule.</p> <p>So why are allergen-free products more expensive?</p> <h2>Is it the ingredients?</h2> <p>If manufacturers pay more for ingredients, this is usually reflected in the price of the final product. Regular and gluten-free bread share many common ingredients, but there is a substantial change where wheat flour is replaced by gluten-free flour. This ingredient may cost manufacturers around two times as much given the uniqueness of gluten-free grains, seeds, and nuts. These special ingredients are not as abundant or easy to process as wheat, and are also a bit more difficult to buy in very large scale.</p> <p>For a simple reference, compare <a href="https://www.coles.com.au/product/coles-white-plain-flour-1kg-5881232">regular</a> and <a href="https://www.coles.com.au/product/coles-i'm-free-from-plain-flour-gluten-free-500g-2478197">gluten-free flour</a> at Coles.</p> <p>Gluten, <a href="https://onlinelibrary.wiley.com/doi/full/10.1111/jgh.13703">a complex mixture of hundreds of related but distinct proteins</a>, has unique properties. It is a binding agent that improves texture in recipes. Gluten-free bread therefore needs extra help to, literally, hold it together. Additional items such as thickeners, tapioca and maize starches are added to gluten-free recipes to improve viscosity and keep baked items in shape. That means a longer ingredient list and a slightly more complex manufacturing process.</p> <p>So, from an ingredient perspective, gluten-free bread costs more than regular bread. This applies for other allergen-free products as well. But with so many common ingredients, it is reasonable to say that this is not the main explanation.</p> <h2>Is it manufacturing and transporting?</h2> <p>A substantial part of price differences between regular and allergen-free foods comes from <a href="https://www.investopedia.com/terms/e/economiesofscale.asp">economies of scale</a>. Regular products are manufactured in very large quantities, while allergen-free products involve much smaller volumes.</p> <p>Bulk buying from large suppliers gets you bigger discounts. The more machines in a factory, the cheaper it is to run them. Larger outputs coming from the same place mean smaller costs for each individual product. Given that you have fixed costs to pay anyway, size is king.</p> <p>You pay the same amount for a grain mill regardless of whether you grind one kilo or one tonne of grains a day. Sure, you spend more on electricity or gas, but those are <a href="https://corporatefinanceinstitute.com/resources/accounting/fixed-and-variable-costs/">variable costs</a>.</p> <p>Then, there is the need for rigorous quality control. The United Nations Food and Agriculture Organization has a detailed <a href="https://www.fao.org/fao-who-codexalimentarius/sh-proxy/en/?lnk=1&amp;url=https%253A%252F%252Fworkspace.fao.org%252Fsites%252Fcodex%252FStandards%252FCXC%2B80-2020%252FCXC_080e.pdf">code of practice on food allergen management for food business operators</a>, covering harvesting, handling, storage, transportation, packaging, and more. The <a href="https://www.foodstandards.gov.au/food-standards-code">Australia New Zealand Food Standards Code</a> also sets specific standards.</p> <p>Deep cleaning machines, thoroughly checking that standards are met, and scrapping whole batches when they are not makes manufacturing allergen-free products more complex and expensive. The <a href="https://www.health.wa.gov.au/-/media/Files/Corporate/general-documents/food/PDF/DOHComplianceandEnforcementPolicyVersion3.pdf">implications for non-compliance</a> vary in severity, from a simple recall to a costly infringement notice, plus <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10574315/">reputational damage to consumer trust</a>.</p> <p>It is hard to exactly measure the impact of economies of scale and quality costs on the price of allergen-free products. Each manufacturer will have its own challenges and solutions. But it is reasonable to say a considerable chunk of the difference we see when comparing gluten-free bread with its regular counterpart comes from these factors.</p> <p>Transportation costs follow a similar rule. If it is easier and quicker to fill your trucks with regular products, while allergen-free products have a hard time making a full load, there are disadvantages in the latter.</p> <h2>Is it the marketing strategy?</h2> <p>The final consideration on allergen-free food prices has to do with competition and willingness to pay.</p> <p>A quick search on Coles’ website shows 276 results for “bread” once you remove the 42 items that are gluten-free. That means that there are many more brands and products competing for bread consumers than for gluten-free bread consumers. That’s over six to one! This means customers with dietary restrictions are at a disadvantage as they are beholden to the limited options on offer. As noted by the Australian Competition &amp; Consumer Commission, “<a href="https://www.accc.gov.au/business/competition-and-exemptions/competition-and-anti-competitive-behaviour">competition leads to lower prices and more choice for consumers</a>”.</p> <p>Also, fewer allergen-free products make it to the “own brand” list. Australians are <a href="https://www.news.com.au/finance/money/costs/coles-woolworths-ownbrand-products-booming-on-back-of-costofliving-crisis/news-story/d0be8b8d6e98c0a6477959cd83da17ad">relying more on these when facing the cost-of-living crisis</a>.</p> <p>There is also the <a href="https://online.hbs.edu/blog/post/willingness-to-pay">willingness to pay</a>, where consumers pay more for products deemed as having higher value. <a href="https://onlinelibrary.wiley.com/doi/full/10.1111/obr.13525">Research</a> shows that on average consumers are willing to pay 30% more for food products that they perceive to be healthier.</p> <p>Manufacturers and retailers more often than not will capitalise on that, increasing their profit margins for allergen-free products.</p> <h2>4 tips for saving money if you have allergies</h2> <p>People with dietary requirements looking to ease the cost of their weekly grocery shop should use the same strategies as every savvy consumer:</p> <ul> <li>research prices</li> <li>buy larger quantities where possible</li> <li>keep a keen eye on price reduction and items on sale</li> <li>consider replacing products tagged “allergen-free” with alternatives from other categories, such as going for rice instead of gluten-free pasta in a dish.</li> </ul> <p>In the long run, if more customers choose allergen-free products it could lead to more volume and competition, bringing prices down. <!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/223648/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><a href="https://theconversation.com/profiles/flavio-macau-998456"><em>Flavio Macau</em></a><em>, Associate Dean - School of Business and Law, <a href="https://theconversation.com/institutions/edith-cowan-university-720">Edith Cowan University</a></em></p> <p><em>Image credits: Getty Images </em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/why-is-gluten-free-bread-so-expensive-a-food-supply-chain-expert-explains-223648">original article</a>.</em></p>

Money & Banking

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"Too good to be true": Bank teller saves couple from losing $40k

<p>A Tasmanian couple have been saved from losing $40k into an online investment scam after a bank teller noticed the red flags. </p> <p>The couple visited the NAB branch in Rosny, Hobart after their account was blocked during an attempt to transfer the money to an ‘online investment firm’ in Perth. </p> <p>The payment was the first of two instalments that they were set to pay the "firm" but NAB Customer Advisor Erin Bugg saved them from a massive loss. </p> <p>Bugg became suspicious of the firm after they promised a 12 per cent return on their term deposit  and a guaranteed pay out if the firm went bust. </p> <p>“If there was a scam red flags bingo card, ‘online investment opportunity’ would be top of the list,”  the NAB Customer Advisor said. </p> <p>“Immediately, alarm bells went off for me. It sounded like an investment scam and I was concerned this couple could lose their life savings.” </p> <p>The couple, however, insisted that they weren't being scammed so Bugg decided to look into the matter further and found a website and article about the firm. </p> <p>When she looked into the rates they offered she realised it “was literally too good to be true." </p> <p>“No one likes to be told they’re being lied to, especially when they feel like they’ve done all the right things. They had done their own research, and even spoken to the company on the phone,” she said. </p> <p>She added that "alarm bells" started ringing when the wife explained that a man from the firm kept calling her to thank her for the investment and encourage her to open an account. </p> <p>The couple then rang the "firm" in front of Bugg to try and convince her it was real. </p> <p>“I declined to speak to the ‘firm’, but I could hear them telling the customers, ‘Oh, NAB always flags us as a scam’,’”  she recalled. </p> <p>NAB’s fraud team then informed them that the firm had a bank account at another bank, and to call the bank to confirm whether it was legit. </p> <p>After calling the other bank, they found that the account was not connected to the investment firm and suggested them to not transfer anything. </p> <p>“It was such a relief to hear from the customer that they’d avoided being scammed,” Bugg said. </p> <p>This comes after Scamwatch received  over 7,000 reports of investment scams collectively costing Aussies  over $275 million in the last year. </p> <p><em>Image: NAB </em></p>

Money & Banking

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"Dead dodgy": Outraged shopper uncovers sneaky Coles practice

<p>One disgruntled shopper has called out Coles for their "deceptive" tactic to mislead customers about their special deal prices. </p> <p>After finding that prices online were often mismatched to prices in store, regular Coles shopper Rowan Element got into the habit of checking if the price of an item was the same on the specials tag and its original tag, with the initial price often exaggerated on the specials tag to make the promotion appear more appealing.</p> <p>On Thursday, Element discovered one Coles store in Canberra employing this sneaky practice with the original tag conveniently hidden behind the promotion.</p> <p>"I bought this humble pack of sliced mushrooms, they were on special 'two for $6.50' or $4 for one. When I moved the specials tag the price was $3.50... It is not the first time that I’ve noticed something like this," she told <a href="https://au.news.yahoo.com/coles-customer-catches-supermarket-in-dead-dodgy-practice-062334548.html" target="_blank" rel="noopener"><em>Yahoo News Australia</em></a>.</p> <p>"Clearly Coles put the price up to make the 'special' look better but forgot to take off the original price ticket."</p> <p>After taking the mushrooms to the checkout and being charged $4 for the one pack, Element asked to speak to a manager and called out the "deceptive advertising".  </p> <p>Staff provided a refund for the mushrooms and allowed the shopper to keep the produce before "literally running" to remove the offending tag from the shelf.</p> <p>Despite the small price discrepancy, the shopper believes the issue lies with the dishonestly of the supermarket giant, rather than with the small 50 cent disparity. </p> <p>"Sadly I think it's what we've come to expect from large corporations determined to make massive profits at the expense of their customers. There's total disregard for morality of their behaviour... It's dead dodgy" she said.</p> <p>Coles confirmed to <em>Yahoo News</em> the price tag in question at the Canberra store has been "corrected", however, it did not respond to questions regarding accusations that the supermarket was doing it on purpose.</p> <p>"Coles takes clear and accurate pricing information on tickets very seriously," a spokesperson said. "We always aim to ensure that our specials represent value for our customers and have confirmed that the special tickets were indeed correct in these instances."</p> <p><em>Image credits: Yahoo News / Shutterstock</em></p>

Money & Banking

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“Imagine being offended by gingerbread": Woolies shopper slammed online

<p>A Woolies customer has come under fire after pointing out a "woke" change in the iconic Christmas cookie. </p> <p>The shopper took to Reddit to slam the Woolworths Bakery for renaming the festive packs of cookies to Gingerbread People, rather than Gingerbread Men.</p> <p>“Woolworths has renamed their biscuits Gingerbread ‘people’,” they wrote in the forum, with a picture of the new label. </p> <p>“Apparently Gingerbread ‘man’ isn’t woke enough.” </p> <p>Instead of people agreeing, many thought he was a weir-dough (pun intended), and said that it was “no big deal”. </p> <p>“I’m trying really hard but too busy caring about my electricity bill doubling in the last year to have energy left over for gingerbread people,” one wrote. </p> <p>“Imagine being offended by gingerbread," another commented. </p> <p>“Seriously? Like if you wanted some gingerbread, you wouldn’t buy them because they’re called people?" a third wrote. </p> <p>“Once again confirming that anyone that actually uses the word ‘woke’ is a pathetic little manbaby," a fourth slammed. </p> <p>Others agreed that it was strange to see people get annoyed about a name change. </p> <p>“And you got so offended you came to Reddit to post about it. Who is the d***head here them or you?”</p> <p>“God I love watching the snowflakes melt over this," responded another. </p> <p>There were only a few people who agreed with the shopper, and said that the supermarket giant had gone too far. </p> <p>“At some point soon I’m just not going to care about offending people. If you can’t handle a biscuit with man in the name, simply grab a box of tissues and retreat to your safe space,” wrote one user. </p> <p>“Jesus Christ. It’s a f***ing biscuit vaguely shaped like a human. Do we need to make a biscuit gender neutral so we don’t offend people?” added another. </p> <p><em>Images: Getty/ Reddit</em></p>

Food & Wine

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Amazing money-saving hack hidden in Coles and Woolies Christmas shopping bags

<p>Woolworths and Coles have released specially designed paper bags ahead of the Christmas period, with many praising their multi-purpose usage. </p> <p>The 25 cent bags feature a Christmas design, and are meant to be cut open and reused as wrapping paper for Christmas presents. </p> <p>Shoppers have been sharing their delight at the discovery on social media, with many praising the supermarket giants for encouraging recycling. </p> <p>A member of the North Shore Mums Facebook group shared the revelation, writing, "PSA: the Christmas woolies bags are designed to be cut open and used as wrapping paper."</p> <p>Both Coles and Woolworths bags include cutting lines to help those planning to use them as wrapping this festive season.</p> <p>They added an edit to the post explaining the bags could also be cut into squares around the decorations and used as gift tags.</p> <p>Other alternatives to pricey wrapping paper include tea towels, paper that has been decorated by children in the family or making the most out of reusable gift bags which can be collected and saved for the next occasion.</p> <p>With many families anxious of excess spending during the festive period in the face of the ongoing cost of living crisis, the reusable bags are set to be a welcome hack for those trying to be money conscious this Christmas. </p> <p><em>Image credits: 9Honey</em></p> <p style="box-sizing: border-box; margin: 16px 0px 20px; padding: 0px; border: 0px; font-family: 'Proxima Nova', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Fira Sans', 'Droid Sans', 'Helvetica Neue'; font-size: 18px; font-stretch: inherit; line-height: 28px; vertical-align: baseline; caret-color: #333333; color: #333333;"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-caps: inherit; font-stretch: inherit; line-height: inherit; vertical-align: baseline;"> </span></p>

Money & Banking

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Aussie shopper sparks outrage over "boomer hour" pitch at supermarkets

<p>A frustrated Aussie shopper has called for major supermarkets to implement a dedicated "boomer hour" for seniors to do their groceries. </p> <p>The shopper, from Victoria's Mornington Peninsula, caused an uproar after posting on Facebook saying that elderly customers should be "more mindful of time-poor workers and busy parents".</p> <p>The person went on to write that senior shoppers often take up too much space in the aisles to stop and socialise, making it "inconvenient" for other shoppers in a rush.</p> <p>The divisive post attracted a lot of attention, with many younger shoppers flocking to the comments to back the controversial idea. </p> <p>One person said older shoppers should save their socialising for the cafe or park like “every other normal person”.</p> <p>“This means not using the entire width of supermarket aisles as a catch-up spot to discuss what cruise Bazza’s on, or how the tenants in Jenny’s 13th investment property are really grinding her gears because they want the aircon fixed before summer. Not at 5pm on a weekday.”</p> <p>Despite some support for the idea, consumer behaviour analyst Barry Urquhart branded the idea as "ageism personified".</p> <p>"It won't work because they are a primary driver of the marketplace at the moment," he told <em>Seven News</em>.</p> <p>"At a time where the cost of living and the cost of doing business is acute, you can't turn and marginalise any consumer group."</p> <p>"This is ageism personified. People are wanting to say 'let's marginalise the older people, let's make them invisible'' and they're saying 'no we're asserting ourselves in tourism, hospitality, flight purchases at large'," he said.</p> <p>"Follow the money and the money in Australia at the moment is for people aged 50 years of age and older because they've got less mortgage, more discretionary purchases and are spending it."</p> <p>Urquhart went on to tell <a href="https://www.3aw.com.au/frustrated-shoppers-call-for-boomer-hours-in-supermarkets/" target="_blank" rel="noopener"><em>3AW</em></a> radio that the measures would be impractical for businesses and senior shoppers. </p> <p>He said, “Trying to group boomers into one group … it’s not possible.”</p> <p><em>Image credits: Getty Images </em></p>

Retirement Life

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Hilarious reason dad couldn't be fooled by online scam

<p>One savvy dad has outwitted a scammer who posed as his daughter, after the scammer made one hilarious error. </p> <p>Ian Whitworth, a dad from Sydney, took to his LinkedIn page to share the message a scammer texted him in a classic phishing scam that targets parents. </p> <p>He shared the photo of what he thought was the "funniest phishing text any parent has ever received".</p> <p>The text read, "Hey dad, dropped my phone in the sink while doing the dishes. Its unresponsive this is my new number for now just text me here x."</p> <p>Despite the terrible grammar and punctuation that would immediately alert anyone to the possibility of a scam, it was something else that caught the dad's attention. </p> <p>Instead, Whitworth said it was the fact his daughter would never do the chore mentioned by the scammers.</p> <p>Still, he thought it was worth sharing a photo of the text in a bid to warn others, which he uploaded along with the comment, "Cybersecurity update. I just got this."</p> <p>"Perhaps the funniest phishing txt any parent has ever received. 'Doing the dishes', yeah, for sure."</p> <p>In a reply to one of the people who commented on his post, Whitworth joked that his daughter "at age four emerged from my parents' kitchen with a shocked look on her face. 'What's pop doing?'. He was washing up in the sink."</p> <p>Another commenter wrote, "Haha! There is NO WAY this is from my son or daughter, that's for sure."</p> <p>Another commenter said the giveaway that it wasn't from his own child was that they didn't immediately ask for money, to which Whitworth replied, "Ha, yeah, the phishers are like the seven step ladder of confidence before the money issue gets raised. Actual kids: MONEY NOW."</p> <p>According to the federal government's Scamwatch website run by the Australian Competition and Consumer Commission (ACCC), the "Friends/Family Hi Mum" impersonation scam was common.</p> <p>"Scammers send messages pretending to be a family member or a friend desperate for money," it said.</p> <p>"They say they have a new phone and they need you to pay money to help them out of a crisis."</p> <p>Scamwatch warns: "Don't assume a person you are dealing with is who they say they are" and offers the following advice.</p> <p>"If someone you know sends a message to say they have a new phone number, try to call them on the existing number you have for them, or message them on the new number with a question only they would know the answer to," it said.</p> <p>"That way you will know if they are who they say they are."</p> <p><em>Image credits: Getty Images / LinkedIn</em></p>

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The ‘yes’ Voice campaign is far outspending ‘no’ in online advertising, but is the message getting through?

<p><em><a href="https://theconversation.com/profiles/andrea-carson-924">Andrea Carson</a>, <a href="https://theconversation.com/institutions/la-trobe-university-842">La Trobe University</a>; <a href="https://theconversation.com/profiles/max-gromping-1466451">Max Grömping</a>, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a>; <a href="https://theconversation.com/profiles/rebecca-strating-129115">Rebecca Strating</a>, <a href="https://theconversation.com/institutions/la-trobe-university-842">La Trobe University</a>, and <a href="https://theconversation.com/profiles/simon-jackman-310245">Simon Jackman</a>, <a href="https://theconversation.com/institutions/university-of-sydney-841">University of Sydney</a></em></p> <p>With early voting set to open next week for the Indigenous Voice to Parliament referendum, this is a critical time for campaigners to win over voters.</p> <p>If the <a href="https://press-files.anu.edu.au/downloads/press/n11054/pdf/ch01.pdf">2022 federal election</a> is anything to go by, Australians have developed a taste for early voting, with fewer than half of all voters actually going to a polling station on election day.</p> <p>If the same voting patterns apply to the referendum, this means more than half of Australians, particularly <a href="https://www.cambridge.org/core/journals/government-and-opposition/article/correlates-of-early-voting/49D19E94A1D26F9AFE1B72DCB56AFF3F">older voters</a>, may have cast a vote before voting day on October 14.</p> <h2>What’s happening in the polls?</h2> <p>Public polls indicate support for the “yes” campaign continues to decline, despite, as we’ve shown below, huge spending on advertising and extensive media coverage of its message.</p> <p>According to <a href="https://simonjackman.github.io/poll_averaging_voice_2023/poll_averaging.html">Professor Simon Jackman’s</a> averaging of the polls, “no” currently leads “yes” by 58% to 42% nationally. If this lead holds, the result would be <a href="https://www.aec.gov.au/elections/referendums/1999_referendum_reports_statistics/1999.htm">even more lopsided</a> than the 1999 republic referendum defeat, where the <a href="https://www.aec.gov.au/elections/referendums/1999_referendum_reports_statistics/summary_republic.htm">nationwide vote </a> was 55% “no” to 45% “yes”.</p> <p>The rate of decline in support for “yes” continues to be about 0.75 of a percentage point a week. If this trend continues, the “yes” vote would sit at 39.6% on October 14, 5.5 percentage points below the “yes” vote in the republic referendum.</p> <p>If “yes” were to prevail on October 14, it would take a colossal reversal in public sentiment, or it would indicate there’s been a stupendously large, collective polling error. Or perhaps both.</p> <hr /> <p><iframe style="width: 100%;" src="https://simonjackman.github.io/poll_averaging_voice_2023/level_plot_standalone.html" width="100%" height="688"> </iframe></p> <hr /> <h2>What’s happening in the news and social media?</h2> <p>Using Meltwater data, we have seen a massive spike in Voice media coverage since Prime Minister Anthony Albanese announced the referendum date at the end of August.</p> <p>In the most recent week we analysed, from September 14-21, we saw a huge jump of mentions of the Voice to Parliament (2.86 million) in print media, radio, TV and social media. This compares to about a quarter million mentions in the first week of the “yes” and “no” campaigns, which we documented in our <a href="https://theconversation.com/the-no-campaign-is-dominating-the-messaging-on-the-voice-referendum-on-tiktok-heres-why-212465">last report</a> of this series monitoring both campaigns.</p> <p>Voice coverage now constitutes 6.7% of all Australian media reporting, up from 4.2% in week one. To put that in perspective, mentions of Hugh Jackman’s marriage split from Deborra-Lee Furness comprised 1.5% of total weekly coverage, while mentions of the AFL and NRL amounted to 4.1% and 1.7%, respectively.</p> <p>Media coverage of the Voice peaked on September 17 with 38,000 mentions, thanks to widespread coverage of the “yes” rallies that day around the country.</p> <p>This was followed closely by 35,000 Voice mentions the next day, led by Opposition Leader Peter Dutton’s <a href="https://www.skynews.com.au/australia-news/voice-to-parliament/voice-will-see-lawyers-in-sydney-and-melbourne-get-richer-dutton/video/40349a54a9f0c2f48baec7ba7263a000">claim</a> on Sky News that a Voice to parliament would see lawyers in Sydney and Melbourne “get richer” through billions of dollars worth of treaty negotiations.</p> <p>Our analysis of X (formerly Twitter) data provides further insight to these trends, showing the nationwide “yes” rallies on September 17 received the most public engagement about the Voice during the week we analysed.</p> <hr /> <figure class="align-center "><img src="https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=269&amp;fit=crop&amp;dpr=1 600w, https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=269&amp;fit=crop&amp;dpr=2 1200w, https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=269&amp;fit=crop&amp;dpr=3 1800w, https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=338&amp;fit=crop&amp;dpr=1 754w, https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=338&amp;fit=crop&amp;dpr=2 1508w, https://images.theconversation.com/files/549754/original/file-20230922-21-tp54x2.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=338&amp;fit=crop&amp;dpr=3 2262w" alt="" /><figcaption><span class="caption">X (Twitter) data accessed via Meltwater.</span> <span class="attribution"><span class="source">Author provided</span></span></figcaption></figure> <hr /> <h2>Who is advertising online?</h2> <p>This week, we specifically turned our attention to the online advertising spending of the campaigns. We also examined the types of disinformation campaigns appearing on social media, some of which are aimed at the Australian Electoral Commission, similar to the anti-democratic disinformation campaigns that have roiled the US.</p> <p>The main online advertising spend is on Meta’s Facebook and Instagram platforms. We have real-time visibility of this spending thanks to the ad libraries of Meta and Google.</p> <p>The Yes23 campaign has far outspent any other Voice campaigner on these platforms. In the last three months, its advertising expenditure exceeds $1.1 million, compared to just under $100,000 for Fair Australia, the leading “no” campaign organisation.</p> <hr /> <figure class="align-center "><img src="https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=241&amp;fit=crop&amp;dpr=1 600w, https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=241&amp;fit=crop&amp;dpr=2 1200w, https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=241&amp;fit=crop&amp;dpr=3 1800w, https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=303&amp;fit=crop&amp;dpr=1 754w, https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=303&amp;fit=crop&amp;dpr=2 1508w, https://images.theconversation.com/files/549942/original/file-20230925-23-7tl134.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=303&amp;fit=crop&amp;dpr=3 2262w" alt="" /><figcaption><span class="caption">Top five Voice campaign spenders on Facebook and Instagram since June 2023.</span> <span class="attribution"><span class="source">Meta ad library</span></span></figcaption></figure> <hr /> <p>Yes23 has also released a far greater number of new ads in September (in excess of 3,200) on both platforms, compared to Fair Australia’s 52 new ads. The top five spenders from both sides are listed below.</p> <p>As early voting nears, this graph shows Yes23 ad spending outpaced Fair Australia on both Google and Meta platforms in week three, as well.</p> <hr /> <figure class="align-center "><img src="https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=484&amp;fit=crop&amp;dpr=1 600w, https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=484&amp;fit=crop&amp;dpr=2 1200w, https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=484&amp;fit=crop&amp;dpr=3 1800w, https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=608&amp;fit=crop&amp;dpr=1 754w, https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=608&amp;fit=crop&amp;dpr=2 1508w, https://images.theconversation.com/files/549762/original/file-20230922-23-1bi7ov.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=608&amp;fit=crop&amp;dpr=3 2262w" alt="" /><figcaption><span class="caption">Campaign ad spending on digital platforms from Sept. 14-21.</span> <span class="attribution"><span class="source">Authors provided.</span></span></figcaption></figure> <hr /> <p>The advertising spending data shows how drastically different the strategies of the two main campaigns are. Yes23’s approach is an ad blitz, blanketing the nation with hundreds of ads and experimenting with scores of different messages.</p> <p>In contrast, the “no” side has released far fewer ads with no experimentation. The central message is about “division”, mostly delivered by the lead “no” campaigner, Senator Jacinta Nampijinpa Price. All but eight of the ads released by the “no” side in September feature a personal message by Price arguing that the referendum is “divisive” and “the Voice threatens Aussie unity.”</p> <p>To win, “yes” requires a majority of voters nationwide, as well as a majority of voters in a majority of states. The “no” side is strategically targeting its ads to the two states it believes are most likely in play – South Australia and Tasmania. It only needs to win one of these states to ensure the “yes” side fails.</p> <hr /> <figure class="align-center "><img src="https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=797&amp;fit=crop&amp;dpr=1 600w, https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=797&amp;fit=crop&amp;dpr=2 1200w, https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=797&amp;fit=crop&amp;dpr=3 1800w, https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=1001&amp;fit=crop&amp;dpr=1 754w, https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=1001&amp;fit=crop&amp;dpr=2 1508w, https://images.theconversation.com/files/549949/original/file-20230925-20-zgr4wg.jpg?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=1001&amp;fit=crop&amp;dpr=3 2262w" alt="" /><figcaption><span class="caption">Campaign ad spend on Meta platforms across the states since mid-August. (Dark blue = greater the ad spend).</span> <span class="attribution"><span class="source">Author provided</span></span></figcaption></figure> <hr /> <h2>Referendum disinformation</h2> <p>The Meltwater data also reveal a surge in misinformation and disinformation targeting of the AEC with American-style attacks on the voting process.</p> <p>Studies show disinformation surrounding the referendum has been <a href="https://osf.io/qu2fb/">prevalent</a> on X since at least March. To mitigate the harms, the AEC has established a <a href="https://www.aec.gov.au/media/disinformation-register-ref.htm">disinformation register</a> to inform citizens about the referendum process and call out falsehoods.</p> <p>We’ve identified three types of disinformation campaigns in the campaign so far.</p> <p>The first includes attempts to redefine the issue agenda. Examples range from the false <a href="https://www.abc.net.au/news/2023-08-02/fact-check-indigenous-australians-support-for-the-voice/102673042">claims</a> that First Nations people do not overwhelmingly support the Voice to <a href="https://stephenreason.substack.com/p/the-voice-to-parliament-the-united">conspiracy myths</a> about the Voice being a globalist land grab.</p> <p>These falsehoods aim to influence vote choice. This disinformation type is not covered in the AEC’s register, as the organisation has no provisions to enforce truth in political advertising.</p> <p>The register does cover a second type of disinformation. This includes spurious claims about the voting process, such as that the referendum is voluntary. This false claim aims to depress voter turnout in yet another attempt to influence the outcome.</p> <p>Finally, a distinct set of messages targets the AEC directly. The aim is to undermine trust in the integrity of the vote.</p> <p>A most prominent example was Dutton’s <a href="https://www.afr.com/politics/federal/voice-voting-rules-confusion-stinks-dutton-20230824-p5dz41">suggestion</a> the voting process was “rigged” due to the established rule of counting a tick on the ballot as a vote for “yes”, while a cross will not be accepted as a formal vote for “no”. Sky News host Andrew Bolt <a href="https://www.facebook.com/watch/?v=1256952825005993">echoed</a> this claim in his podcast, which was repeated on social media, reaching 29,800 viewers in one post.</p> <p>Attention to the tick/cross issue spiked on August 25 when the AEC <a href="https://www.theguardian.com/australia-news/2023/aug/25/indigenous-voice-to-parliament-referendum-aec-poll-unfairness-claims-rejected">refuted</a> the claim (as can be seen in the chart below). Daily Telegraph columnist and climate change denialist Maurice Newman then linked the issue to potential <a href="https://www.dailytelegraph.com.au/news/opinion/maurice-newman-aec-rules-on-voting-could-create-confusion-uncertainty/news-story/c76bc3e1e031c2f349710dd1e9f3b51e?btr=15aad1c65d873d8f896d09618a96e228">voter fraud</a>, mimicking US-style attacks on the integrity of voting systems.</p> <hr /> <figure class="align-center "><img src="https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip" sizes="(min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px" srcset="https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=267&amp;fit=crop&amp;dpr=1 600w, https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=267&amp;fit=crop&amp;dpr=2 1200w, https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=267&amp;fit=crop&amp;dpr=3 1800w, https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=336&amp;fit=crop&amp;dpr=1 754w, https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=336&amp;fit=crop&amp;dpr=2 1508w, https://images.theconversation.com/files/549852/original/file-20230924-23-ob3ltn.png?ixlib=rb-1.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=336&amp;fit=crop&amp;dpr=3 2262w" alt="" /><figcaption><span class="caption">Disinformation attacking AEC or referendum over past month.</span> <span class="attribution"><span class="source">Authors provided</span></span></figcaption></figure> <hr /> <p>The volume of mentions of obvious disinformation on media and social media may not be high compared to other mentions of the Voice. However, studies show disinformation disproportionately grabs people’s attention due to the <a href="https://www.nature.com/articles/s41599-019-0224-y">cognitive attraction</a> of pervasive negativity, the focus on threats or arousal of disgust.</p> <p>All three types of disinformation campaigns attacking this referendum should concern us deeply because they <a href="https://journals.sagepub.com/doi/10.1177/00104140231193008">threaten trust</a> in our political institutions, which undermines our vibrant democracy.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/213749/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><a href="https://theconversation.com/profiles/andrea-carson-924"><em>Andrea Carson</em></a><em>, Professor of Political Communication, Department of Politics, Media and Philosophy, <a href="https://theconversation.com/institutions/la-trobe-university-842">La Trobe University</a>; <a href="https://theconversation.com/profiles/max-gromping-1466451">Max Grömping</a>, Senior Lecturer, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a>; <a href="https://theconversation.com/profiles/rebecca-strating-129115">Rebecca Strating</a>, Director, La Trobe Asia and Associate Professor, La Trobe University, <a href="https://theconversation.com/institutions/la-trobe-university-842">La Trobe University</a>, and <a href="https://theconversation.com/profiles/simon-jackman-310245">Simon Jackman</a>, Professor, <a href="https://theconversation.com/institutions/university-of-sydney-841">University of Sydney</a></em></p> <p><em>Image credits: Getty Images</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/the-yes-voice-campaign-is-far-outspending-no-in-online-advertising-but-is-the-message-getting-through-213749">original article</a>.</em></p>

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Misinformation and the Voice: how can you spot and defuse false claims?

<p>On 14 October, Australians will vote in their first referendum in 24 years.</p> <div class="copy"> <p>The question – whether to establish an Aboriginal and Torres Strait Islander Voice to Parliament – has been hotly debated for much of this year already, and campaigning will ramp up for both the Yes and No votes in coming weeks.</p> <p><a href="https://cosmosmagazine.com/technology/what-if-instead-of-blaming-readers-of-misinformation-we-showed-them-how-to-tell-the-difference-between-facts-and-falsehoods/" target="_blank" rel="noreferrer noopener" data-type="link" data-id="https://cosmosmagazine.com/technology/what-if-instead-of-blaming-readers-of-misinformation-we-showed-them-how-to-tell-the-difference-between-facts-and-falsehoods/">Misinformation</a> and <a href="https://cosmosmagazine.com/health/covid/inoculating-against-disinformation/" target="_blank" rel="noreferrer noopener" data-type="link" data-id="https://cosmosmagazine.com/health/covid/inoculating-against-disinformation/">disinformation</a> about the referendum have also been circulating, both on- and offline.</p> <p>What should we be keeping an eye out for, and what are the best methods of dealing with misinformation? <em>Cosmos</em> investigates.</p> <p>“There’s a whole field unto itself on how you classify misinformation,” says Dr Natasha van Antwerpen, a lecturer in psychology at the University of Adelaide.</p> <p>It can vary “from the very blatant, absolute lie, through to something that, even if all the facts are correct, the actual impression that you get is not true”, she says.</p> <p>It’s particularly difficult to see if you’re dealing with statements about the future – such as, ‘a Yes or No vote will cause this thing to happen’.</p> <p>“With prediction, it can be really challenging, because you don’t really have a ground truth to work with,” says van Antwerpen.</p> <p>“Things that you can always look out for tend to be: if it’s a really extreme statement, if there’s no degree of uncertainty in the prediction, and sometimes if it’s very obviously feeding into a politicised narrative, that can be a bit of a red flag.”</p> <p>Acknowledging uncertainty is often a better sign that the information is true, says van Antwerpen, as is checking someone’s citations.</p> <p>“What are the bases that they’re making those predictions on? Have they actually got solid research evidence behind the predictions that they’re making, as opposed to speculation?”</p> <p>While the actions both campaigns want people to take in this referendum are very simple – either vote yes, or no – they rest on a very complicated cultural context.</p> <p>“There’s a lot of things that are feeding into people’s decision making that don’t just come from the campaign, they have extraordinary long legacies in Australia,” says Dr Clare Southerton, a lecturer in digital technology and pedagogy at La Trobe University.</p> <p>“When you’re trying to inform people, they’re always going to be interpreting it through their own lens. And that’s how misinformation is able to circulate so rapidly: people respond to it in emotional ways, because they’re coming to it from their own personal histories.”</p> <p>What’s the best way to deal with misinformation if you do come across it?</p> <p>“I wish there was a simple answer,” says Southerton.</p> <p>“Unfortunately, research shows that at this point there is really no <em>most</em> successful strategy.”</p> <p>That said, there are things that work in different circumstances. Southerton says that on social media, reporting the misinformation is a reliable strategy. “When misinformation is mass-reported, it does get taken down – unfortunately, not usually before many, many eyeballs have seen it.”</p> <p>What about your friend or relative who’s dead-set on a stance you know is factually incorrect? Southerton says that while, once again, there’s no method with strong evidence proving it to be the best, connecting with the person “on an emotional level” often helps change their beliefs.</p> <p>“If you can think about where they might be coming from, and connect with them on that level, that’s going to be the most successful. Because we know that people share misinformation because the position that the misinformation has taken makes them feel good,” says Southerton.</p> <p>Southerton warns against “debunking” by simply telling someone that they’re wrong.</p> <p>“Correcting someone, or fact checking, feels good to us, but often shames the person who’s shared the misinformation and can radicalise them further.”</p> <p>This doesn’t mean you need to legitimise their viewpoint.</p> <p>“Try and think about ways that you can humanise your position to them,” says Southerton.</p> <p>“Ultimately, this is a very emotional time for Aboriginal people in Australia, to have these kinds of debates happening about them in a way that can open up conversation for extreme racism to happen in the public sphere.</p> <p>“So it’s really important that we don’t legitimise that racism. But at the same time, […] what is actually successful, as a way to combat misinformation, is about connecting with people who are sharing it, and seeing what ways we can best reach them.”</p> <p>For people who deal with a lot of misinformation professionally, van Antwerpen says it’s important to choose which myths to debunk – you won’t be able to fight every single false statement.</p> <p>Once chosen, she recommends <a href="https://www.climatechangecommunication.org/debunking-handbook-2020/" target="_blank" rel="noopener"><em>The Debunking Handbook</em></a> by Stephan Lewandowsky for evidence-based advice on challenging myths.</p> <p>In general, “you want to start with the facts in a very clear way, so you want it to be as concise as possible,” she says.</p> <p>“We used to say ‘never repeat the misinformation’, but that’s changed a bit now. Generally, it’s best to warn that you’re going to say misinformation, and then just say it once.”</p> <p>Then, van Antwerpen says it’s very important to explain why the misinformation is wrong.</p> <p>“Our brains like to have some sort of explanation. If we don’t have something to fill the gap that’s left when we correct the misinformation, it will just go back to the misinformation.”</p> <p>Being conscious of political narratives, without feeding them and getting more polarised, is important too.</p> <p>“When we present these really polarised arguments, people often tend to either polarise or they’ll get apathetic and drop out,” says van Antwerpen.</p> <p>“So if you’re looking at informing people, it’s finding how can you communicate it in a way that’s not encouraging that split.”</p> <p><em>Image credits: Getty Images</em></p> <p><em><a href="https://cosmosmagazine.com/people/behaviour/misinformation-voice-referendum/">This article</a> was originally published on <a href="https://cosmosmagazine.com">Cosmos Magazine</a> and was written by <a href="https://cosmosmagazine.com/contributor/ellen-phiddian/">Ellen Phiddian</a>. </em></p> </div>

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How to double your money just by shopping during Super-September

<p>Did you know you can effortlessly boost your retirement savings simply by shopping – no strings attached? It might sound too good to be true, but thanks to <a href="https://go.linkby.com/SNUFMPYC" target="_blank" rel="noopener">Super-Rewards</a>, a leading cashback provider, this is now a reality. And what's more the process is free, with no ongoing costs, and is incredibly simple.</p> <p>Super-Rewards, a widely recognised program in the industry, operates much like typical cashback programs – but with one key difference: instead of receiving cash in your pocket immediately, your earnings are <a href="https://go.linkby.com/SNUFMPYC" target="_blank" rel="noopener">directed into your superannuation fund</a> for later use. </p> <p>The best part? There are no fees or hidden costs; it's essentially free money when you shop at one of Super-Rewards' 500 <a href="https://go.linkby.com/SNUFMPYC/category/" target="_blank" rel="noopener">online partner stores</a> or 1,000 <a href="https://go.linkby.com/SNUFMPYC/category/instore/" target="_blank" rel="noopener">physical stores</a> across the country – including big names like Apple, Catch, eBay, EnergyAustralia, Virgin Australia, The Good Guys, Petbarn, Big W, Appliances Online, BWS, Adore Beauty and more.</p> <p>Spanning categories like food and drink, health, automotive, clothing, beauty and more, you are literally being paid towards your retirement just for doing the shopping you were going to do anyway.</p> <p>The beauty of Super-Rewards <a href="https://go.linkby.com/SNUFMPYC/how-it-works/" target="_blank" rel="noopener">lies in its versatility</a>; you can link your cashback to any super account with ease. All you need to do is shop through the Super-Rewards app, website, or in-store, using their browser extension.</p> <p>"Boosting your super contributions has never been more crucial, especially in light of recent ASFA research showing an increase in retirement living costs," says Pascale Helyar-Moray, CEO of Super-Rewards.</p> <p>Super-Rewards presents a simple and effective solution for accumulating wealth in your super through everyday spending.</p> <p>"Whether you're male or female, employed or not, earning super has never been this straightforward," adds Helyar-Moray. "Super-Rewards is a 'set and forget' strategy for wealth-building, accessible to all Australians. It's incredibly user-friendly."</p> <p>And now Super-Rewards has launched <a href="https://go.linkby.com/SNUFMPYC" target="_blank" rel="noopener">"Super-September"</a>, during which users can earn a $10 bonus in their Super-Rewards account once they accumulate $10 in cashback between September 1st and October 31st. This offer is open to all Super-Rewards users, and cashback from all Super-Rewards retailers, both online and in-store, is eligible.</p> <p>Helyar-Moray explains, "We want to reward users with $10 for making responsible super contributions through Super-Rewards. While immediate cashback might be tempting, we understand that money spent today can't grow. Our mission is to foster responsible and sustainable wealth creation; we're excited to reward prudent super behaviour by contributing to our users' superannuation accounts."</p> <p>“This is about being smart in how you spend your money. You’re already buying groceries with MILKRUN, purchasing pet food at Petbarn, acquiring appliances at The Good Guys. It’s a no-brainer; you’re undertaking these activities anyway so you may as well be rewarded into your super for doing so, and let the power of compound interest help create a more financially secure retirement for you. It’s super – easy.”</p> <p><a href="https://go.linkby.com/SNUFMPYC" target="_blank" rel="noopener">The Super-Rewards</a> app is available for download on both the App Store and Google Play.</p> <p><em>This is a sponsored article produced in partnership with <a href="https://go.linkby.com/SNUFMPYC" target="_blank" rel="noopener">Super-Rewards</a>.</em></p> <p><em>Image: Getty</em></p>

Retirement Income

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Shop around, take lunch, catch the bus. It is possible to ease the squeeze on your budget

<p><em><a href="https://theconversation.com/profiles/laura-de-zwaan-180752">Laura de Zwaan</a>, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a></em></p> <p> </p> <p>It’s no secret that the cost of living has increased substantially over the last year, with rises of between <a href="https://www.abs.gov.au/media-centre/media-releases/employees-annual-living-costs-highest-record#:%7E:text=%E2%80%9CLiving%20costs%20for%20employee%20households,per%20cent%20was%20in%201986.">7.1 and 9.6 per cent</a> for all households. So what can households do to manage these increases?</p> <p>It might sound simple, but starting with a budget is the best approach. Even if you already have a budget, price increases mean it will need to be updated. For those new to budgeting, it is just a list of your income and expenses.</p> <p>Make sure you match the frequency of these so you are working out your budget over a week, or a fortnight, or a month. There are plenty of budgeting apps and websites that can help, such as the <a href="https://moneysmart.gov.au/budgeting/budget-planner">Moneysmart budget planner</a>.</p> <p>Once your budget is up to date, you can see your financial position. Do you have a surplus of cash – congratulations! You can save that money to help you in an emergency.</p> <p>But what about if you have less income than expenses? You need to work through a process of figuring out where you can cut back.</p> <p>Some expenses are easy to cut back on:</p> <ul> <li> <p>If you have multiple streaming services, drop back to one at a time. Check for any other subscriptions you might be paying for – if you are not using them frequently, now is the time to cancel. You can always resubscribe when money isn’t tight.</p> </li> <li> <p>If you are spending a lot of money on take out or paying for lunch, find cheaper alternatives such as eating at home and packing a lunch using cheaper ingredients. Switch to tap water for normal drinks, and take a travel cup of coffee with you.</p> </li> <li> <p>Check and see if public transport is cheaper for you. If you are using a lot of fuel and paying for parking, public transport could be a better option.</p> </li> <li> <p>Groceries can be a huge cost for families. It is always worth shopping around to not pay full price. Understand unit pricing and buy the products you use when they are on special. It might be necessary to switch to cheaper products.</p> </li> <li> <p>Check if you are paying too much for your utilities like internet, electricity and gas. There are comparison websites you can use, including the <a href="https://www.energymadeeasy.gov.au/">Energy Made Easy</a> website. You can also make simple changes such as turning off lights and using a saucepan lid when boiling water that will reduce your usage.</p> </li> <li> <p>Check other products you might be paying for, such as car, home and health insurance to see if you can save money by switching. Be careful with any life or disability policies. It is best to speak to a financial adviser before changing those as there can be implications for cover.</p> </li> </ul> <p>Other expenses, like housing, can be a lot harder to manage.</p> <p>Rising interest rates have pushed up mortgage repayments for homeowners. Mortgage interest charges have <a href="https://www.abc.net.au/news/2023-05-03/record-high-living-costs-businesses-contracting-interest-rates/102296992">risen by 78.9% over the year</a> to March 2023. For many homeowners, their repayments are unaffordable compared to when they first took out their mortgage.</p> <p>If you are struggling to afford your mortgage, the first step is to talk to your lender as soon as possible. Moneysmart has <a href="https://moneysmart.gov.au/home-loans/problems-paying-your-mortgage">useful information</a> on what to do when you can’t meet your mortgage payments.</p> <p>You may also be able to <a href="https://www.ato.gov.au/individuals/super/withdrawing-and-using-your-super/early-access-to-super/access-on-compassionate-grounds/access-on-compassionate-grounds---what-you-need-to-know/">access some of your superannuation</a> so you don’t lose your home, however bear in mind that this is a temporary solution and uses your retirement savings.</p> <p>Increased demand for rentals has seen average rents across Australia increase by <a href="https://content.corelogic.com.au/l/994732/2023-07-05/z2tcd/994732/1688600749Ly8Iv9wt/202306_CoreLogic_RentalReview_July_2023_FINAL.pdf">27.4% since the COVID pandemic</a>. Supply of rental properties is low, which means many people may not be able to find a suitable alternative if their rent increases and becomes unaffordable.</p> <p>It might be necessary to take on a housemate, or move to a cheaper location (make sure to consider additional costs such as transport). If your circumstances have changed suddenly and you cannot pay your rent, contact your landlord or property manager.</p> <p>If you are paying a lot in credit card or other personal debt repayments such as numerous Afterpay-style accounts, it could be a good idea to speak to a bank about consolidating.</p> <p>This can help move some expensive debt, such as that from credit cards, into lower interest debt and simplify your budgeting as there is only one payment. If debt is making your budget unmanageable, then you can call the <a href="https://ndh.org.au/">National Debt Helpline</a> or for First Nations Australians there is <a href="https://financialrights.org.au/getting-help/mob-strong-debt-help/">Mob Strong Debt Help</a>.</p> <p>A final option could be to increase your income by taking on more work. This can be a good solution, but if you already work full time it might be unsustainable. Two common side hustles to boost income are gig work, such as Uber driving, and multi-level marketing, which is selling goods like Doterra and Herbalife to family and friends.</p> <p>However, both are <a href="https://www.twu.com.au/wp-content/uploads/2023/03/McKell_QLD_Gig-Economy_WEB_SINGLES.pdf">low</a> <a href="https://eprints.qut.edu.au/216593/1/MLM_report_Print.pdf">paid</a> and in most cases you would be better off earning minimum wage as a casual employee.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/210895/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/laura-de-zwaan-180752">Laura de Zwaan</a>, Lecturer, Department of Accounting, Finance and Economics, <a href="https://theconversation.com/institutions/griffith-university-828">Griffith University</a></em></p> <p><em>Image credits: Getty Images</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/shop-around-take-lunch-catch-the-bus-it-is-possible-to-ease-the-squeeze-on-your-budget-210895">original article</a>.</em></p>

Money & Banking

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Police reveal details of the online profile of Australia's worst ever paedophile

<p dir="ltr">The former Queensland childcare worker who has been charged with sexually abusing dozens of children boasted in an online profile about his love of “meaningful experiences” with kids. </p> <p dir="ltr">The 45-year-old Gold Coast man was <a href="https://oversixty.com.au/finance/legal/unfathomable-former-childcare-worker-facing-1-623-child-abuse-charges" target="_blank" rel="noopener">charged</a> last week with 1623 child abuse offences, including 136 charges of raping pre-pubescent girls, with the alleged offences relate to 87 children in Australia and four overseas, and includes 110 counts of sexual intercourse with a child under 10.</p> <p dir="ltr">While the man cannot be named until his case is committed to trial, many parents of the victims have discovered an online profile for his previous employer in which the man boasted about his childcare experience. </p> <p dir="ltr">In it, the man talked about his professional skills and discussed how he helped children “develop their identities”, saying he was a “firm believer in play-based learning as well as inquiry”.</p> <p dir="ltr">“I love engaging children in meaningful experiences that inspire their play and learning,” the post read. </p> <p dir="ltr">“I am particularly fascinated by how children use creative languages such as drawing, building, painting and music to express themselves and develop their identity.”</p> <p dir="ltr">He said “young children are natural inquirers” who “explore the world through their senses, seeking answers and building theories”, adding that “as an early childhood teacher I hope to share this journey, learning side by side with children and inspiring them”.</p> <p dir="ltr">Australian Federal Police Assistant Commissioner Justine Gough said the investigation into the man’s crimes and a larger paedophile ring is still ongoing.</p> <p dir="ltr">“Those charges carry life imprisonment. Once this man faces the AFP charges here in Queensland, we will be seeking his extradition,” she said.</p> <p dir="ltr">“This is one of the most horrific child abuse cases that I‘ve seen in nearly 40 years of policing.” </p> <p dir="ltr">“We are absolutely committed to prosecuting anyone who comes after our most vulnerable.”</p> <p dir="ltr">If the man is convicted of all his alleged crimes, he will be named the worst paedophile in Australian history. </p> <p dir="ltr"><em>Image credits: ABC</em></p>

Legal

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"The last male sanctuary": Barber shop campaigns to formally ban women

<p>An Adelaide barber shop which prides itself as "the last male sanctuary", has applied for an exemption to the Equal Opportunity Act, which, once approved, will allow it to formally ban women. </p> <p>The team behind Robbie's Chop Shop took to Instagram to ask over 42,800 of their followers to help with their application to Equal Opportunity SA. </p> <p>In their first pinned post on Instagram, the barber shop posted a photo of the letter explaining that they have applied for an exemption following a complaint made to the commission about their request for women to observe that it is a male-only business. </p> <p>"Unfortunately, this is not the first complaint of this type that we have received, so in order to deal with them once and for all, we have decided to make an application for an exemption to the Equal Opportunity Act," they wrote in the letter. </p> <p>They added that the business prides itself in being able to provide "a safe space for men to discuss their issues", so they applied for the exemption to deal with the complaints once and for all. </p> <p>The business believes that they are "not in breach of the act" if they are able to obtain this exemption. </p> <p>"As part of our application, we would like to include statements from you, our loyal and valued customers, that explain why you love Robbie's Chop Shop, and why you feel that is so important for Robbie's Chop Shop to be a safe space for men to come together and discuss their issues," they pleaded. </p> <p>Their plea has divided followers, while some men and women agreed with them, others seem to disagree with their stance. </p> <p>"I love that this exists and love the safe space you've created for men to unload their weights of the world without being judged and freedom speak up in a space with others that may be facing similar issues," one woman wrote. </p> <p>"I’ll never understand why this is an issue. There are so many women only places around. As a woman I’d much prefer to go to a hair salon than a barber," commented another woman. </p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/p/CvPYHawy18U/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/p/CvPYHawy18U/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by 💈 Robbie's Chop Shop 💈 (@robbieschopshop)</a></p> </div> </blockquote> <p>"💯 support - Great idea to have a space for men. In the UK there are lots of ladies/women only spaces and events etc. Don’t see the issue for men having their own space in society as well. 👍" wrote one man. </p> <p>"The concept of the last male sanctuary is not to discriminate against women but to offer a place for men to come and discuss the issues in their lives, in comfort with other similar men," commented another. </p> <p>One person wrote that they hope the business is equally welcoming to non-binary or trans people. </p> <p>"I hope you would welcome trans men, non-binary people and folks of any gender wanting a masculine haircut. We all deserve to feel included and safe to approach businesses knowing we won’t be turned away based on personal attributes we can’t change."</p> <p>"More like Robbie's Mojo Dojo Casa House," another quipped in reference to Ryan Gosling's character Ken establishing the patriarchy in Barbie land in the 2023 <em>Barbie m</em>ovie. </p> <p><em>Image: Instagram</em></p>

Legal

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10 helpful etiquette rules for posting a loved one’s death on social media

<p><strong>There’s no right way to deal with death on social media</strong></p> <p>The first thing to bear in mind when sharing or hearing of a loss on social media is that everyone is different. “When it comes to grief, there’s no one way to deal with it, and no correct prescription, so each person’s way needs to be respected,” says Dr Fran Walfish, a family and relationship psychotherapist.</p> <p> “When people are experiencing a loss, it’s very important to step aside, not tell them what to do, and take your cues from them.”</p> <p><strong>Let the closest loved ones post first</strong></p> <p>While anyone affected by a death can feel a strong impulse to share the news on social media, such announcements should be left to the deceased person’s closest family members, who should have the prerogative to decide when, what, and how they want to post. “Sharing is really for the closest loved ones’ benefit, so leave it up to that core group to post the initial news of the passing,” says Stef Woods, who teaches classes on social media.</p> <p>“Note what information has been included or excluded from that post, then follow suit and show support.” A recent study found that the content of those posts can vary depending on the social media platform used. In a 2016 paper, two University of Washington students who had analysed the feeds of deceased Twitter users found, “People use the site to acknowledge death in a blend of public and private behaviour that differs from how it is addressed on other social media sites,” according to a press release.</p> <p><strong>Streamline logistics</strong></p> <p>Because social media has the power to reach such a large network simultaneously, it can be a helpful tool for a family dealing with preparations for a service or memorial. “When the loss is fresh and there are lots of plans to coordinate, it can save people time and emotional energy rather than re-sharing the same information in call after call,” says Woods.</p> <p>If you’re on the phone with someone, she explains, you could get stuck in a conversation that’s not just about you relaying information, it’s also about the other person processing it, and you may not have the time or mental patience for such an exchange. “It can be easier to post the information on Facebook, and then go focus on logistics. It can help give the closest loved ones their own time,” she adds.</p> <p><strong>Get your facts straight</strong></p> <p>While it seems like it should go without saying, when posting about a death on social media, it’s especially crucial to make sure your information is accurate. “I have a niece who was in the ICU for many months with pneumonia teetering between life and death, and all of a sudden on Facebook, I saw a close friend of my brother express condolences, but my niece was still alive!” says Walfish.</p> <p>She rushed to do damage control by contacting the friend – who was a kind, well-meaning person – to prevent her brother from ever seeing such an upsetting post. Fortunately her niece ultimately recovered. “We were lucky in my case, but you can’t always erase what goes out there.”</p> <p><strong>Be careful with details</strong></p> <p>People hearing of a death on social media may want to get more information, understandably, but your curiosity is less important than the family’s need for privacy. “If the core group doesn’t indicate the details of how someone passed in the post, there’s some reason they included or excluded that information,” says Woods. If you happen to know details that weren’t publicly shared by the relatives, it isn’t your place to put that information out there. “Let the core group take the lead,” adds Woods, who points out that ultimately, “finding out the Why and How doesn’t change the fact that someone is gone.”</p> <p>In addition, whether you’re the closest family or the most distant friend of the deceased, be aware that whatever information you post could be viewed by children. “So, if God forbid there was a suicide or any kind of questionable circumstances to the death, be very cautious about how and what you say if you don’t want a teenager or younger child to see it,” says Walfish.</p> <p><strong>Respond in the medium in which you received the news</strong></p> <p>Remember that in the first hours and days after someone passes, the loved ones of the deceased are dealing not only with a storm of emotion but also a long list of logistics. While social media can help that core group to share information more easily, such a public announcement can leave them open to getting bombarded with hundreds of calls and texts. “If you’ve been notified on social media rather than receiving a call, that means for whatever reason that the closest family members didn’t want to or didn’t have time to talk to everyone,” says Woods.</p> <p>“So when acknowledging the news, stick to the medium through which you received the information.” If someone posts on Facebook, she says, reply briefly online, but don’t rush to call or text; instead, give the family space to deal with what they need to deal with. “Wait and reach out later,” Woods advises. “The loss will still be felt long after the services have passed.” An exception may be if you can offer to help in any way – by taking care of children, for example, or hosting out-of-town relatives who may come in for the funeral.</p> <p><strong>Decide whether to keep the departed’s online profiles</strong></p> <p>There’s a good chance that the person who passed has an online profile, and it’s up to their loved ones to decide what to do with it. “Sometimes a person’s profile page is deleted, sometimes the page is kept up, sometimes a separate memorial site is created,” says Woods. “It’s all up to what’s best for those who are grieving the most – there’s no right or wrong way to handle it.” If a deceased person’s Facebook page, for example, continues to be active with respectful photos and posts, it can become a space where everyone can process the loss and remember together.</p> <p>“It can be healthy to express that those who are gone are not forgotten,” says Woods. For some, however, maintaining a lost loved one’s online presence can be detrimental. “When someone keeps a deceased person’s page alive, in a way it’s parallel to memorialising the deceased by making a shrine in your home,” says Walfish. “It can stop some people from moving forward in their life; it’s like not allowing the final resolution of acceptance.”</p> <p><strong>Make your own wishes known</strong></p> <p>When it comes to looking ahead to your own passing, if you have specific wishes about your own social media presence, share them with your loved ones, says financial planner, Pamela Sandy. “Because we live so much of our lives on various social media platforms, we need to think about whether we want all that out there after we’re gone,” she says. Speaking from personal experience, Sandy adds that when her significant other passed, she wasn’t sure of his wishes for his Facebook page and didn’t know where his username and password was.</p> <p>After a time, she found his login credentials and deleted his page, which is what she believes he would have wanted. In order to help her clients avoid similar situations, Sandy includes an online platform that stores people’s changing usernames and passwords to be accessed by their loved ones after their passing – among the services she offers. Additionally, in 2015 Facebook introduced a feature that lets people choose a legacy contact – a family member or friend who can manage their account when they pass away, according to a company press release.</p> <p><strong>Avoid platitudes</strong></p> <p>When you’re trying to show support for someone who has experienced a loss, avoid comments containing trite platitudes such as “They’re in a better place,” especially if you don’t know the family’s beliefs.</p> <p>“For example, saying the person lived a long life may not sit well because the family may not feel it was long enough,” says Woods, adding that it’s fine to be honest and say you don’t know what to say. “It’s OK to write ‘I’m so sorry; there are no words,’” says Woods. “It’s OK to be honest and sincere.”</p> <p><strong>Check your privacy settings</strong></p> <p>When posting, sharing, or commenting on any sensitive information – such as a death – make sure you understand who will be able to see it. “People have different social media privacy settings, so they may think no one can see a particular post when they can,” says Woods.</p> <p>“If you’re sharing a post, say, on Instagram and connecting it with Facebook, it automatically defers to your Instagram setting. Or your phone may have a different default setting than your laptop.”</p> <p><strong>Don’t give into a grief Olympics</strong></p> <p>Sometimes a close family member’s post about the loss of a loved one can attract not only sincere condolences, but also comments in which more distant family or friends get carried away with their own feelings. “It can become a ‘grief Olympics,’ and it should be avoided,” says Woods. Once news of someone’s passing has been announced by their core group, she says, avoid comments about yourself such as bemoaning how hard the news is for you.</p> <p>“If you feel the need to process your own grief, record that processing on your own page,” she suggests. “And do so without tagging any of the core loved ones or the person who passed. If they want to know your views, they’ll see it.”</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://www.readersdigest.com.au/culture/etiquette-rules-for-dealing-with-death-on-social-media?pages=1" target="_blank" rel="noopener">Reader's Digest</a>. </em></p>

Caring

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Climb the stairs, lug the shopping, chase the kids. Incidental vigorous activity linked to lower cancer risks

<p><em><a href="https://theconversation.com/profiles/emmanuel-stamatakis-161783">Emmanuel Stamatakis</a>, <a href="https://theconversation.com/institutions/university-of-sydney-841">University of Sydney</a> and <a href="https://theconversation.com/profiles/matthew-ahmadi-1241767">Matthew Ahmadi</a>, <a href="https://theconversation.com/institutions/university-of-sydney-841">University of Sydney</a></em></p> <p>Many people know exercise reduces the risk of <a href="https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/2521826">cancers</a>, including liver, lung, breast and kidney. But structured exercise is time-consuming, requires significant commitment and often financial outlay or travel to a gym. These practicalities can make it infeasible for <a href="https://bjsm.bmj.com/content/42/11/901">most adults</a>.</p> <p>There is <a href="https://www.nature.com/articles/s41591-022-02100-x">very little research</a> on the potential of incidental physical activity for reducing the risk of cancer. Incidental activities can include doing errands on foot, work-related activity or housework as part of daily routines. As such they do not require an extra time commitment, special equipment or any particular practical arrangements.</p> <p>In our <a href="https://jamanetwork.com/journals/jamaoncology/fullarticle/2807734">study</a> out today, we explored the health potential of brief bursts of vigorous physical activities embedded into daily life. These could be short power walks to get to the bus or tram stop, stair climbing, carrying heavy shopping, active housework or energetic play with children.</p> <h2>How was the study done?</h2> <p>Our <a href="https://jamanetwork.com/journals/jamaoncology/fullarticle/2807734">new study</a> included 22,398 <a href="https://www.ukbiobank.ac.uk/">UK Biobank</a> participants who had never been diagnosed with cancer before and did not do any structured exercise in their leisure time. Around 55% of participants were female, with an average age of 62. Participants wore wrist activity trackers for a week. Such trackers monitor activity levels continuously and with a high level of detail throughout the day, allowing us to calculate how hard and exactly for how long people in the study were moving.</p> <p>Participants’ activity and other information was then linked to future cancer registrations and other cancer-related health records for the next 6.7 years. This meant we could estimate the overall risk of cancer by different levels of what we call “<a href="https://pubmed.ncbi.nlm.nih.gov/33108651/">vigorous intermittent lifestyle physical activity</a>”, the incidental bursts of activity in everyday life. We also analysed separately a group of <a href="https://jamanetwork.com/journals/jamainternalmedicine/fullarticle/2521826">13 cancer sites in the body</a> with more established links to exercise, such such as breast, lung, liver, and bowel cancers.</p> <p>Our analyses took into account other factors that influence cancer risk, such as age, smoking, diet, and alcohol habits.</p> <h2>What we found out</h2> <p>Even though study participants were not doing any structured exercise, about 94% recorded short bursts of <a href="https://pubmed.ncbi.nlm.nih.gov/33108651/">vigorous activity</a>. Some 92% of all bouts were done in very short bursts lasting up to one minute.</p> <p>A minimum of around 3.5 minutes each day was associated with a 17–18% reduction in total cancer risk compared with not doing any such activity.</p> <p>Half the participants did at least 4.5 minutes a day, associated with a 20–21% reduction in total cancer risk.</p> <p>For cancers such as breast, lung and bowel cancers, which we know are impacted by the amount of exercise people do, the results were stronger and the risk reduction sharper. For example, a minimum of 3.5 minutes per a day of vigorous incidental activity reduced the risk of these cancers by 28–29%. At 4.5 minutes a day, these risks were reduced by 31–32%.</p> <p>For both total cancer and those known to be linked to exercise, the results clearly show the benefits of doing day-to-day activities with gusto that makes you huff and puff.</p> <h2>Our study had its limits</h2> <p>The study is observational, meaning we looked at a group of people and their outcomes retrospectively and did not test new interventions. That means it cannot directly explore cause and effect with certainty.</p> <p>However, we took several statistical measures to minimise the possibility those with the lowest levels of activity were not the unhealthiest, and hence the most likely to get cancer – a phenomenon called “<a href="https://www.sciencedirect.com/topics/computer-science/reverse-causation">reverse causation</a>”.</p> <p>Our study can’t explain the biological mechanisms of how vigorous intensity activity may reduce cancer risk. Previous <a href="https://journals.lww.com/acsm-msse/Fulltext/2017/02000/Brief_Intense_Stair_Climbing_Improves.10.aspx">early-stage trials</a> show this type of activity leads to rapid improvements in heart and lung fitness.</p> <p>And higher fitness is linked to lower <a href="https://www.sciencedirect.com/science/article/abs/pii/S0002934320300097">insulin resistance</a> and lower <a href="https://www.sciencedirect.com/science/article/pii/S0735109704017036">chronic inflammation</a>. High levels of these are risk <a href="https://www.sciencedirect.com/science/article/pii/S0735109704017036">factors for cancer</a>.</p> <p>There is very little research on incidental physical activity and cancer in general, because most of the scientific evidence on lifestyle health behaviours and cancer is based on questionnaires. This method doesn’t capture short bursts of activity and is very inaccurate for measuring the incidental activities of daily life.</p> <p>So the field of vigorous intensity activity and cancer risk is at its infancy, despite some <a href="https://academic.oup.com/eurheartj/article/43/46/4801/6771381">very promising</a> recent findings that vigorous activity in short bouts across the week could cut health risks. In another recent study of ours, we found benefits from daily <a href="https://www.nature.com/articles/s41591-022-02100-x%22%22">vigorous intermittent lifestyle activity</a> on the risk of death overall and death from cancer or cardiovascular causes.</p> <h2>In a nutshell: get moving in your daily routine</h2> <p>Our study found 3 to 4 minutes of vigorous incidental activity each day is linked with decreased cancer risk. This is a very small amount of activity compared to <a href="https://bjsm.bmj.com/content/54/24/1451">current recommendations</a> of 150–300 minutes of moderate intensity or 75–150 minutes of vigorous intensity activity a week.</p> <p>Vigorous incidental physical activity is a promising avenue for cancer prevention among people unable or unmotivated to exercise in their leisure time.</p> <p>Our study also highlights the potential of technology. These results are just a glimpse how wearables combined with machine learning – which our study used to identify brief bursts of vigorous activity – can reveal health benefits of unexplored aspects of our lives. The future potential impact of such technologies to prevent cancer and possibly a <a href="https://www.nature.com/articles/s41591-022-02100-x">host of other</a> conditions could be very large.<!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/210288/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><a href="https://theconversation.com/profiles/emmanuel-stamatakis-161783"><em>Emmanuel Stamatakis</em></a><em>, Professor of Physical Activity, Lifestyle, and Population Health, <a href="https://theconversation.com/institutions/university-of-sydney-841">University of Sydney</a> and <a href="https://theconversation.com/profiles/matthew-ahmadi-1241767">Matthew Ahmadi</a>, Postdoctoral Research Fellow, <a href="https://theconversation.com/institutions/university-of-sydney-841">University of Sydney</a></em></p> <p><em>Image credits: Shutterstock</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/climb-the-stairs-lug-the-shopping-chase-the-kids-incidental-vigorous-activity-linked-to-lower-cancer-risks-210288">original article</a>.</em></p>

Body

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Why am I online? Research shows it’s often about managing emotions

<p><em><a href="https://theconversation.com/profiles/wally-smith-1450210">Wally Smith</a>, <a href="https://theconversation.com/institutions/the-university-of-melbourne-722">The University of Melbourne</a> and <a href="https://theconversation.com/profiles/greg-wadley-203663">Greg Wadley</a>, <a href="https://theconversation.com/institutions/the-university-of-melbourne-722">The University of Melbourne</a></em></p> <p>Most of us <a href="https://wearesocial.com/au/blog/2022/02/digital-2022-australia-online-like-never-before/">go online</a> multiple times a day. About half of 18–29 year olds surveyed in a 2021 <a href="https://www.pewresearch.org/short-reads/2021/03/26/about-three-in-ten-u-s-adults-say-they-are-almost-constantly-online/">Pew Research Study</a> said they are “almost constantly” connected.</p> <p>How are we to make sense of this significant digital dimension of modern life?</p> <p>Many questions have rightly been asked about its broader consequences for society and the economy. But there remains a simpler question about what motivates people across a range of ages, occupations and cultures to be so absorbed in digital connection.</p> <p>And we can turn this question on ourselves: <em>why am I online?</em></p> <h2>What are we doing when we go online?</h2> <p>As the American sociologist Erving Goffman <a href="https://www.nytimes.com/1975/02/16/archives/frame-analysis.html">pointed out</a>, asking “What is it that’s going on here?” about human behaviour can yield answers framed at different levels. These range from our superficial motives to a deeper understanding of what we are “really” doing.</p> <p>Sometimes we might be content to explain our online behaviour in purely practical terms, like checking traffic routes or paying a bill. Other times we might struggle to articulate our reasons for going or remaining online.</p> <p>Why are we continually looking at our phones or computers, when we could be getting on with physical tasks, or exercising, or meditating, or engaging more fully with the people who are physically around us?</p> <h2>The ever-present need to manage our emotions</h2> <p>As researchers of human-computer interaction, we are exploring answers in terms of the ever-present need to manage our emotions. Psychologists refer to this activity as <a href="https://www.guilford.com/books/Handbook-of-Emotion-Regulation/James-Gross/9781462520732">emotion regulation</a>.</p> <p>Theories of the nature and function of emotions are complex and contested. However, it is safe to say they are expressions of felt needs and motivations that arise in us through some fusion of physiology and culture.</p> <p>During a typical day, we often feel a need to <a href="https://journals.sagepub.com/doi/abs/10.1037/1089-2680.2.3.271">alter our emotional state</a>. We may wish to feel more serious about a competitive task or more sad at a funeral. Perhaps we would like to be less sad about events of the past, less angry when meeting an errant family member, or more angry about something we know in our heart is wrong.</p> <figure><iframe src="https://www.youtube.com/embed/PQkNb4CLjJ8?wmode=transparent&amp;start=0" width="440" height="260" frameborder="0" allowfullscreen="allowfullscreen"></iframe><figcaption><span class="caption">Digital emotion regulation is becoming increasingly common in our everyday lives.</span></figcaption></figure> <p>One way to understand our frequent immersions into online experience is to see them as acts within a broader scheme of managing such daily emotional demands. Indeed, in <a href="https://www.sciencedirect.com/science/article/abs/pii/S1071581922001732">earlier research</a> we found up to half of all smartphone use may be for the purpose of emotional regulation.</p> <h2>Digital technologies are becoming key tools of emotion regulation</h2> <p>Over the pandemic lockdowns of 2020–21 in Melbourne, Australia, we investigated how digital technologies are becoming <a href="https://dl.acm.org/doi/10.1145/3491102.3517573">key tools of emotion regulation</a>. We were surprised to find that people readily talked of their technology use in these emotion-managing terms.</p> <p>Occasionally, this involved specially designed apps, for mindfulness and so on. But more often people relied on mundane tools, such as using social media alongside Zoom to combat feelings of boredom or isolation, browsing for “retail therapy”, playing phone games to de-stress, and searching online to alleviate anxiety about world events.</p> <p>To some extent, these uses of digital technology can be seen as re-packaging <a href="https://www.tandfonline.com/doi/abs/10.1080/026999399379285">traditional methods</a> of emotion management, such as listening to music, strengthening social connections, or enjoying the company of adorable animals. Indeed, people in our study used digital technologies to enact familiar strategies, such as immersion in selected situations, seeking distractions, and reappraising what a situation means.</p> <p>However, we also found indications that digital tools are changing the intensity and nature of how we regulate emotions. They provide emotional resources that are <a href="https://en.wikipedia.org/wiki/Ubiquitous_computing">nearly always available</a>, and virtual situations can be accessed, juxtaposed and navigated more deftly than their physical counterparts.</p> <p>Some participants in our study described how they built what we called “emotional toolkits”. These are collections of digital resources ready to be deployed when needed, each for a particular emotional effect.</p> <h2>A new kind of digital emotional intelligence</h2> <p>None of this is to say emotion regulation is automatically and always a good thing. It can be a means of avoiding important and meaningful endeavours and it can itself become dysfunctional.</p> <p>In our study of a small sample of Melburnians, we found that although digital applications appeared to be generally effective in this role, they are volatile and can lead to <a href="https://www.theguardian.com/commentisfree/2020/sep/27/social-dilemma-media-facebook-twitter-society">unpredictable emotional outcomes</a>. A search for energising music or reassuring social contact, for example, can produce random or unwanted results.</p> <p>A new kind of <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10187756/">digital emotional intelligence</a> might be needed to effectively navigate digital emotional landscapes.</p> <h2>An historic shift in everyday life</h2> <p>Returning to the question: <em>what am I doing online?</em> Emotion regulation may well be the part of the answer.</p> <p>You may be online for valid instrumental reasons. But equally, you are likely to be enacting your own strategies of <a href="https://cis.unimelb.edu.au/hci/projects/digitalemotionregulation">emotion regulation through digital means</a>.</p> <p>It is part of an historic shift playing out in how people negotiate the demands of everyday life. <!-- Below is The Conversation's page counter tag. Please DO NOT REMOVE. --><img style="border: none !important; box-shadow: none !important; margin: 0 !important; max-height: 1px !important; max-width: 1px !important; min-height: 1px !important; min-width: 1px !important; opacity: 0 !important; outline: none !important; padding: 0 !important;" src="https://counter.theconversation.com/content/208483/count.gif?distributor=republish-lightbox-basic" alt="The Conversation" width="1" height="1" /><!-- End of code. If you don't see any code above, please get new code from the Advanced tab after you click the republish button. The page counter does not collect any personal data. More info: https://theconversation.com/republishing-guidelines --></p> <p><em><a href="https://theconversation.com/profiles/wally-smith-1450210">Wally Smith</a>, Professor, School of Computing and Information Systems, <a href="https://theconversation.com/institutions/the-university-of-melbourne-722">The University of Melbourne</a> and <a href="https://theconversation.com/profiles/greg-wadley-203663">Greg Wadley</a>, Senior Lecturer, Computing and Information Systems, <a href="https://theconversation.com/institutions/the-university-of-melbourne-722">The University of Melbourne</a></em></p> <p><em>Image credits: Getty Images</em></p> <p><em>This article is republished from <a href="https://theconversation.com">The Conversation</a> under a Creative Commons license. Read the <a href="https://theconversation.com/why-am-i-online-research-shows-its-often-about-managing-emotions-208483">original article</a>.</em></p>

Technology

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11 garage sale finds you should never pass up

<p><strong>Vintage furniture </strong></p> <p>Want to snag the biggest bargain on vintage furniture at a garage sale? The key is to wait until the end of the day. By then, the sellers are wondering how they are going to get that heavy old sofa off of the grass and back into the living room – and they’ll be more likely to take your initial offer.</p> <p>Be careful with upholstered items (bed bug alert!), but once you’re confident it’s clean, try to look past garishly coloured fabric and eye-popping patterns: you can always reupholster a piece of furniture to better suit your sense of style.</p> <p><strong>Artwork</strong> </p> <p>Garage sale artwork is a great way to add some colour to your home. It’s fun to pick up art for two reasons: You might learn about interesting local artists, or, even if you don’t like the image, you can always repurpose the frame. This is key for larger paintings and drawings, because big frames can be so expensive.</p> <p>Haggle if you want, since art is subjective and the sellers might not have too many interested buyers. Also, odds are that they’re tired of looking at it and just want it gone.</p> <p><strong>Vintage jewellery</strong></p> <p>Not to sound old-fashioned, but they don’t make jewellery like they used to – costume jewellery included. Since the popularity of items like brooches has declined over the years, you can usually get a deal on these accessories, and if you like, the possibilities for upgrading them are endless.</p> <p>Give tarnished silver a good polish with a paste of baking soda and warm water. For gold, paying a few bucks for solid pieces should pay off – you can always sell them for scrap or have them melted down to create something new.</p> <p><strong>Kitchenware</strong></p> <p>When you see pots and pans at a garage sale, look for rust, non-stick surfaces that are scratched or flaking, and chemical coatings that might leach out into your food. Cast-iron ware, on the other hand, can be salvaged and restored no matter what the condition – and it’ll last forever.</p> <p>Also, if you find the following items in good working condition, snap them up: stainless steel baking items, kitchen timers, serving utensils, Pyrex or ovenproof glass baking dishes, and quality knives (you can always take them in to be sharpened). Just make sure to wash these great garage sale finds well before use.</p> <p><strong>Small kitchen appliance</strong></p> <p>If you’re in the market for an ice cream maker, single-serve smoothie blender, or rotisserie, consider scouring garage sales first. People hold sales to sell off unused items that take up space on their countertops, and bulky, highly-specialised small appliances are often priced to move.</p> <p>You’ll usually be able to scoop them up for a fraction of their retail price – even if they’ve only been used once or twice.</p> <p><strong>Jackets</strong></p> <p>When it comes to apparel, jackets can be among the best garage sale finds. Since sellers spring-clean before their sales, bulky or unworn winter coats and vests are some of the first things to hit the to-go pile.</p> <p>Check for holes and wear before purchasing, and dry clean or give a good washing before putting in the closet for next year. For children, buy the next size(s) up and store in a closet for future seasons.</p> <p><strong>Tools</strong></p> <p>Tools like drills, saws, nail guns and compressors can be great garage sale finds. As long as the seller can prove that they’re in good working condition, snap them up. Ask how old the product is and how much it has been used over the years.</p> <p>Always keep an eye out for rust, which usually means the integrity of the metal is compromised, making the tool more dangerous to work with.</p> <p><strong>Silverware</strong></p> <p>Odds are you can pick up a stylish silverware set for cheaper than what you can find new at most stores, plus you’re likely to hear a cool back-story to boot. There’s also a chance that what you’ve got is actual silver. How can you tell?</p> <p>On the back of silver-plated items there will be markings that can include the company name, the country in which it was made, a product number, and the E.P. (electroplate) marking. Don’t miss this garage sale find!</p> <p><strong>Bicycles</strong></p> <p>Bikes can be a great garage sale find, but it’s important to take them for a test drive before you commit to the purchase. Hardcore bargain-hunters might consider bringing a wrench to adjust the seat and get a real feel for how it rides, paying particular attention to the condition of the brakes and tyres.</p> <p>(Although tires can always be filled with more air, check the treads for wear and the sidewalls for cracking.) For kids’ bikes, the owner’s children might not have used the item much before they outgrew it, but ask.</p> <p><strong>Exercise equipment</strong></p> <p>This is one of the best garage sale finds! A lot of people lose interest in their fitness gear quickly, which means you can get the equipment you’ve been looking for at half the price or better. Look for big-ticket items (elliptical machines, treadmills) as well as other indoor merch like hand weights in the spring, when New Year’s resolutions are long forgotten.</p> <p>Research the equipment first: It’s important to know where certain machines tend to wear out the most.</p> <p><strong>Books</strong></p> <p>Bulk up your home library with new favourite reads, especially children’s books (kids outgrow their books quickly as their reading comprehension increases) and hardcover classics.</p> <p><em>Image credits: Getty Images</em></p> <p><em>This article originally appeared on <a href="https://www.readersdigest.com.au/food-home-garden/home-tips/11-garage-sale-finds-you-should-never-pass-up-2?pages=1" target="_blank" rel="noopener">Reader's Digest</a>. </em></p>

Home & Garden

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10 things you should never pay for on holidays

<p>It’s funny how we spend so much time and energy budgeting our dream trip, but by the time we get over there we end up wasting a lot of it on unnecessary expenses. And in the end of the day, the more money that’s spent on these expenses, the less you can dedicate to your actual holiday. We’re going to look at 10 things you should never pay for on a holiday. Avoid these expenses and your next trip will be much richer (in more ways than one).</p> <p><strong>1. Unnecessary ATM withdrawal fees</strong></p> <p>Many ATMs overseas charge you for the privilege of using them, as well as exorbitant international transaction fees. Travel money cards ensure you will only be paying the minimum withdrawal fees when accessing your money.</p> <p><strong>2. Excess luggage fees</strong></p> <p>Avoiding these fees is as simple as reading the fine print. Before booking your flights, make sure you’re aware of circumstances that incur excess luggage fees and pack your bags lightly so if you do get a lot of souvenirs you won’t face the charges.</p> <p><strong>3. Wifi</strong></p> <p>A stable, secure internet connection isn’t too hard to come by in 2016, and if you’re smart you don’t have to pay for it. If your accommodation does charge for wifi, simply pop into a McDonald’s or Starbucks that generally offer free wifi to customers.</p> <p><strong>4. Tacky souvenirs</strong></p> <p>Unless you notice something that might be meaningful for someone close, tacky souvenirs are generally a waste of money (and will probably just get thrown out anyway).</p> <p><strong>5. Breakfast</strong></p> <p>Breakfast is the most important meal of the day, but can be quite expensive depending on where you’re travelling. Try to book a hotel that offers a free breakfast buffet and save!</p> <p><strong>6. Calling home</strong></p> <p>It’s no secret that making an international phone call can cost a mint, but if you’ve got a wifi connection and Skype there’s no reason you can’t touch base for free!</p> <p><strong>7. Walking tours</strong></p> <p>Now this is a suggestion that’s a little controversial, but many cities offer free walking tours (often on a tip-based payment system) that are just as good as the paid ones.</p> <p><strong>8. Taxis</strong></p> <p>While there are exceptions (emergencies and travelling in underdeveloped countries) it’s generally much cheaper to skip the taxi in favour of public transportation.</p> <p><strong>9. Counterfeit merchandise</strong></p> <p>While the price is appealing, in the end of the day counterfeit merchandise really isn’t worth your while, and is generally produced by unsavoury means. </p> <p><strong>10. Food near tourist sites</strong></p> <p>You’ll never see a bowl of pasta cost as much as the one that comes from the restaurant next to the Colosseum, so try and avoid eateries surrounding major sites.</p> <p>Have you every unnecessarily paid for any of these travel expenses? Do you have a trip on the cards, and if so where are you planning to go?</p> <p><em>Image credit: Shutterstock</em></p>

International Travel

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“Yolkidding me”: Perfectly round egg goes viral online

<p>In what is perhaps one of the most eggs-traordinary discoveries in Australian grocery history, a perfectly round egg has been found laying in a Victorian supermarket.</p> <p>3AW Football host Jacqui Felgate shared the remarkable find to her Instagram followers, revealing she had been sent footage of the egg that was taken at a Woolworths in inner-city Melbourne.</p> <p>"From a follower: This is so random, but I thought I would share this eggcellent find," the post read.</p> <p>"In our egg carton we found a round egg.</p> <p>"After a quick google realised it was one in a billion, literally one in a billion eggs are round and the last one that was found sold for over $1400!”</p> <blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/CtgX__fhbdH/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14"> <div style="padding: 16px;"> <div style="display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"> </div> </div> </div> <div style="padding: 19% 0;"> </div> <div style="display: block; height: 50px; margin: 0 auto 12px; width: 50px;"> </div> <div style="padding-top: 8px;"> <div style="color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;">View this post on Instagram</div> </div> <div style="padding: 12.5% 0;"> </div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"> <div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"> </div> <div style="background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"> </div> <div style="background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"> </div> </div> <div style="margin-left: 8px;"> <div style="background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"> </div> <div style="width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);"> </div> </div> <div style="margin-left: auto;"> <div style="width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"> </div> <div style="background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"> </div> <div style="width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"> </div> </div> </div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"> </div> <div style="background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"> </div> </div> <p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;"><a style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;" href="https://www.instagram.com/reel/CtgX__fhbdH/?utm_source=ig_embed&amp;utm_campaign=loading" target="_blank" rel="noopener">A post shared by JACQUELINE FELGATE (@jacquifelgate)</a></p> </div> </blockquote> <p>Naturally, Instagram users flocked to the post, with a lot questioning how an egg could ever sell for four figures.</p> <p>"Yolkidding me," one wrote.</p> <p>"Folks buying eggs for $1400? That’s eggtortion. 😩," another said.</p> <p>However, many of the comments sympathised with the chicken who created the perfectly round — and relatively large — incredible egg.</p> <p>“All I could think was that poor chicken 🐔 😬,” one said.</p> <p>“The poor chicken that squeezed that one out 😮,” another added.</p> <p>One even questioned the sphere’s authenticity, commenting, “Is it really an egg 🥚??”</p> <p>Considering perfectly round eggs have earned finders big bucks in the past, it was no surprise that someone told Felgate her find was a thing of fortune.</p> <p>“It’s your lucky day get a ticket to the 60 mill tonight.” they said.</p> <p>Only time will tell if Felgate’s fortunate find will bring her prosperity or wind up scrambled, fried or poached.</p> <p><em>Image credit: Instagram</em></p>

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